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What is CRM?
CRM stands for Customer Relationship Management; it is not Customer Relationship Marketing. Marketing focuses traditionally only on the customer interface, whereas management is understood to be involved in every level and function of an organization. Management includes "sub-categories", such as marketing management, human resource management or production management. Therefore, CRM requires organizational and business level commitment, which is based on the natural customer-orientation.
The objective of CRM is more than increasing sales transactions. CRM emphasizes also the importance of increasing profitability, revenue and customer satisfaction. Basically, CRM is a management concept, which should be derived from the strategies, and the strategies should be put to work in the operative level of the corporate. CRM is not a single transaction; it is a way of doing things right and customer-oriented throughout the whole organization.
Managing the key customer relationships efficiently is critical to the success of the company. In order to understand the future, you have to know the past
Components of CRM
Customer: The customer is the source of the company’s profit and future growth. Sometimes it is difficult to find out who is the real customer because the buying decision is a collaborative activity among participants of the decision-making process
Relationship: The relationship between a company and its customers involves continuous bi-directional communication and interaction. CRM involves managing this relationship so it is profitable and mutually beneficial. Managing the key customers relationships efficiently is critical to the success of the company.
Management. CRM is an activity within a corporate. It involves continuous corporate change in culture and processes. The customer information collected and analyzed continuously is transformed into corporate knowledge that leads to activities that take advantage of the information and of market opportunities.
Our offerings
GlobalSynch teams develop and deliver the latest strategy and technology solutions in a variety of key demand chain disciplines, while continually monitoring trends, client needs, new software offerings, etc. The resulting recommendations and projects are customized and productized for each of our clients. We currently offer Siebel Applications, which dominates most of the CRM market share, as well as MS Great Plains CRM, which is a cutting-edge CRM solution from Microsoft.
Siebel CRM
 For More information about Siebel
MS Great Plains CRM
For More information about MSCRM
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